At the end of the year, the furniture market wants to promote the climax

After the National Day, the furniture market was in a state of silence. The doors were cold and the popularity was bleak. The promotion activities were much less than in previous years. There are still two months to go through the New Year. Is there any possibility of a furniture promotion climax before the end of the year? Xiao Bian interviewed a number of insiders and got a positive answer.


The market has been quiet for nearly a month


Compared with last year, this year's National Day furniture market has calmed down a lot. In the past years, the scenes of people turning around and waiting to pay for money have long ceased to exist. The popularity in the store can even be described as "doors and birds". "The market is too calm, calm to a little water." A general manager of furniture said that the popularity is poor, the business activities are also very poor. “Most merchants have extended the National Day’s activities to mid-October, and since late October, there has been little promotion.”


"This year's market has experienced an unprecedented crisis. Since May, orders from big brands have shrunk." Some businesses that can't support it have gradually removed from the store, or moved from a good location near the elevator to a cheap rent. Remote location. "When the market is not good, everyone will use every bullet and find the right time to concentrate on fire." From mid-August to early October, the merchants ushered in a relative "peak season" and sucked away 80 on the market. % of the amount, so this month, most businesses are slowly storing customers. “Is there a business that is arguing whether it is a large-scale activity or a homeopathic situation? Because the general water storage period is at least half a month to three months, and rashly carrying out activities may have the opposite effect.”


“At the end of the year, all companies have reached the stage of dividends and settlements. Many merchants hope to sprint at the end of the year and hope to end in 2011. The success of the event in December is not only related to the performance of the year, but also related to the operation of the next year. Whether there is enough confidence and confidence, so every business can not be neglected." It is understood that many brand wardrobes will launch a large-scale promotion activities in December.


The end of the year is comparable to the Golden Week


At the end of this year, Nanjing will usher in a large-scale real estate delivery period. Guanghe West will have high-end real estate delivery such as Poly Champagne International, Minmetals Yujiang Jincheng, Yanlord G53, Xingyu Huafu, and Yadong Guanyun International in the south of the city. Will be delivered at the end of the year. "We have asked someone to do research, and the delivery of real estate in Jiangning University City is also very large." Guangjiangning University City, there are more than a thousand suites waiting to be delivered at the end of the year. “In general, at least one-fifth of the owners will get the room immediately renovated, and it is expected that there will be a 'winter outfit' climax.”


Throughout October, consumers were mostly on the sidelines, not eager to place orders, but in recent days, the store's passenger traffic is slowly rising, and the owners who took the house next month accounted for 70%. “Every year, as the Spring Festival approaches, the number of orders will increase steadily. The number of customers who have consulted or placed orders in the past few days has increased by 40% compared with the previous month.”


"When the market is relatively weak at the end of the year, in order to grab market share, merchants will even offer discounts comparable to May 1st and 11th." Wang Chunjun said that at the end of the month, I will carry out cross-year engineering activities throughout the country. "According to the practice of previous years, the next year In the spring, there are many people decorating the materials, and the price of the materials will rise by 5% to 10%. Therefore, the owners who have the demand may wish to place an order in advance, and only book the goods without the delivery, and enjoy the benefits of the previous year without worrying about the price increase."

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